With the rapid development of Chinese economy, the living standard of Chinese people has been gradually improved. Beautiful and elegant integrated cabinets that could be seen only in western movies are more and more widely used in daily life.
Surveys showed that only 6.8% of 100 million urban households in China are using integrated cabinet, far below the level of developed countries. Moreover, 29% of urban households hope to purchase integrated cabinet within 5 years.
It is reported that the cost of kitchen finishing accounts for more than 30% of house ornamentation cost of Chinese residents. Experts predict that the kitchen market of China will experience a blowout within 3-5 years. Within 5 years, an integrated cabinet market capacity of 29 million sets would come into being in China, i.e. 5.8 million sets per year. If calculated based on the assumption that the price of each set of integrated cabinet is 10,000 Yuan and the cost of cabinet accounts for 60%, the market capacity of cabinet would be RMB 35 billion Yuan every year, indicating a huge development potential of integrated cabinet market.
In the past, cabinet manufacturers of China attached greater importance to international market and focused on export or OEM business while domestic high-end cabinet market was monopolized by international brands. As time goes by, a lot of domestic cabinet manufacturers that have learned about the huge demand of domestic market began to expand domestic market channels, hoping to seize this opportunity of development.
Development trend of shower room industry
(I) Consumer attitudes and groups of shower room purchasers are changing
People were inclined to purchase luxury shower room products (massage bathtub and steam room) in the past, but now, they attach great importance to practical need. Consumers require the products to be efficient, water-time-and-space saving. Thus, shower room products have in recent years been widely used by a huge number of families for both deluxe suite and five-star hotel and ordinary suite and civilian families.The demand for shower room products is increasing at an average rate of about 20%-25%, providing a huge space for our shower room market. Statistical data showed that 80% of existing bathrooms of real estate projects and newly built star hotel are or are to be furnished with shower room.
(II) Growth poles come into being in second-tier cities and rural areas
With the progression of urbanization, more and more farmers would turn into urban residents, for whom applicable shower room could be an importance choice. They would gradually show their consumption capacity since to improve living environment and quality is becoming the urgent need of urban residents. Hence, shower room manufacturers might as well pay more attention to second-tier cities and rural areas where they could be able to accomplish great deeds.
(III) Enhance product support and provide quality service
At present, customers are attaching greater importance to “one-stop” bathroom support facilities. Thus, manufacturers should note that they would not achieve sustainable development if they rely only on single products of shower room. Manufacturers could complement and cooperate with each other and must enhance in-depth and horizontal support so as to attract customers with one-stop service.
(IV) Product research and development
1. Research and development of high-end products: to develop high-end products for high-end customers to meet high-end demand.
2. To design and supply marketable simplified products for bathroom of rural areas and ordinary households so as to meet the demand of ordinary households and economically affordable housing.
(V) Shower room products are in line with national industrial policy
Shower room product is necessary for daily life. Products featuring conservation of energy and water and environmental protection complies with development trend become the necessity of life. Additionally, this kind of products complies with national industrial policy and should be strongly supported so as to meet market demand.